When we talk about using social media as a marketing tool for business, it’s usually only the big names like Facebook and Twitter that get attention. The reasons are obvious. These are the most popular social media platforms with millions of followers. What entrepreneur wouldn’t want to capitalize on such a large following for their business?
However, there are many more lesser-known social platforms that are just as good at promoting your business online. Instagram is one of the most famous. Instagram offers you an easy way to not only grow your business but also reach your target audience. This article discusses why your business should use Instagram as a marketing tool.
There are more active users than you think
Instagram managed to get more than 150 million active users. The number may still be smaller than the two big social networks mentioned at the beginning, but what is worth noting is the time period in which it managed to grow so much. He didn’t make his debut until 2010; so that’s really commendable. It also shows promise for future growth.
Compared to Facebook and Twitter, they tend to be more personal. Instagram has a business feel to it. 70% of the world’s leading brands play here. It means serious business. The survey showed that Instagram users tend to share, like, and comment on brand posts much more often than on other social networks.
The ability to share stories and experiences visually through visual content is also a factor that continues to add users to this social site. Consumers prefer visual content because it is easier to read, understand and share than having to wade through pages and pages of content. On Instagram, you can post high-quality photos and videos that are authentic to your business.
You can use such visual content to tell your business story and build your business personality. You can use it to showcase what’s going on behind the scenes, bringing transparency to your business.
Flexibility in Editing
With Instagram, you not only have the opportunity to upload original photos and videos, but also edit them to make them as relevant as possible to your business. Filters allow you to add desired effects by playing with colors, vignettes, and lines. All of these can help create strong brand appeal for your business without costing you much. You can also edit and download Instagram photos by logging in with Picuki, which works as an Instagram tool.
It is for all companies
When you consider Instagram and the visual content it works with, the first thing that comes to mind is that it is best suited for product-based companies. They could possibly post photos of the products they are selling or video demonstrations of the products. Using Instagram is not limited to a specific business. Product and service-based businesses can use this social media platform similarly. How you use it depends largely on your creative abilities.
Above all, it is a fun way to promote your business. You can use user-generated content to your advantage, track your analytics, and drive more and more traffic to your business.
Whether you are a small or large business, a business on a budget, or a business with a large enough marketing budget, you need to use Instagram as a marketing tool for your business.